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MarketMuse

Complete Setup Guide & Tutorial

Enterprise AI content planning and optimization with personalized difficulty scores.

1 min read
Setup: 20-30 minutes
3 Steps

Quick Info

Pricing

Free: Limited usage, pre-selected topics. Standard: $99/month. Team: $199/month. Starter: $7,200/year (15 briefs/month). Premium: $12,000+/year (unlimited briefs, projects, users). Enterprise: Custom pricing.

Requirements
  • Email address
  • Website with existing content
  • Content strategy
  • Credit card

Overview

MarketMuse is an AI-powered content planning and optimization platform for SEO and content teams. Features patented AI that analyzes entire content inventories, identifies high-value topic clusters, provides personalized difficulty scores, and offers AI-assisted content creation. Includes topic gap analysis, content scoring, and machine learning-driven recommendations.

Official Documentation

Step-by-Step Setup Guide

1

Create Account

Sign up at marketmuse.com

  • Visit marketmuse.com
  • Start free trial or demo
  • Create account
  • Connect website
2

Content Inventory Analysis

AI analyzes your site

  • Add domain
  • AI scans content inventory
  • Review topic clusters
  • Identify content gaps
3

Create Content Brief

Generate first brief

  • Select target topic
  • AI creates personalized brief
  • Review difficulty score
  • Use Optimize tool for writing

Core Features & Capabilities

Content Inventory Analysis

AI analyzes entire site for opportunities

How to use: Connect domain, AI identifies topic clusters and gaps
Use cases:
Content strategyTopic researchCompetitive analysisContent planning

Personalized Difficulty Scores

AI calculates ranking difficulty for YOU

How to use: View difficulty based on your site authority
Use cases:
Topic selectionQuick winsStrategic planningResource allocation

AI Content Briefs

Data-driven content briefs with optimization

How to use: Generate brief, AI provides topic coverage and structure
Use cases:
Content creationWriter briefsSEO optimizationTeam collaboration

Best Use Cases

Enterprise SEO
Content strategy
Editorial planning
Competitive analysis
Topic research
Content teams
Agencies

Pro Tips & Best Practices

  • Focus on personalized difficulty scores
  • Target quick wins first
  • Use for content strategy planning
  • Analyze competitors systematically
  • Best for teams with content volume

Integrations & Compatibility

MarketMuse works seamlessly with these tools and platforms:

WordPressGoogle AnalyticsGoogle Search ConsoleAPIContent management systems

Limitations & Considerations

  • Expensive for solo creators
  • Enterprise pricing model
  • Steep learning curve
  • Best for existing content
  • Annual contracts on higher tiers

Ready to Get Started with MarketMuse?

Put this guide into action and start creating amazing content with MarketMuse.