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Semrush

Complete Setup Guide & Tutorial

All-in-one digital marketing suite with AI-powered keyword research and content tools.

1 min read
Setup: 10-20 minutes
3 Steps

Quick Info

Pricing

Pro: $139.95/month. Guru: $249.95/month. Business: $499.95/month. AI Visibility Toolkit: $99/month addon.

Requirements
  • Email address
  • Web browser
  • Domain to analyze

Overview

Semrush is a comprehensive digital marketing platform with 55+ tools including AI Visibility Toolkit for tracking brand presence in ChatGPT, Google AI, Perplexity, and Gemini. Features 26.8 billion keywords, ContentShake AI for content generation, and SEO Writing Assistant.

Official Documentation

Step-by-Step Setup Guide

1

Create Account

Sign up for Semrush

  • Visit semrush.com
  • Start free trial
  • Create account
  • Enter domain to analyze
2

Set Up Project

Configure site tracking

  • Add domain as project
  • Set up position tracking
  • Configure site audit
  • Connect Google Analytics/Search Console
3

Use AI Tools

Leverage AI features

  • Try ContentShake AI for content
  • Use AI Writing Assistant
  • Enable AI Visibility Toolkit
  • Set up Semrush Copilot

Core Features & Capabilities

AI Visibility Toolkit

Track brand in AI search platforms

How to use: Add brand, monitor mentions in ChatGPT, Perplexity, Gemini
Use cases:
AI search monitoringBrand trackingCompetitive analysis

ContentShake AI

AI content generation with SEO optimization

How to use: Enter topic, generate SEO articles, optimize score
Use cases:
Blog postsSEO contentContent scaling

Keyword Magic Tool

26.8B keywords with AI clustering

How to use: Enter seed keyword, explore related terms, build clusters
Use cases:
Keyword researchContent planningSEO strategy

Best Use Cases

SEO campaigns
Keyword research
Competitive analysis
Content marketing
PPC optimization

Pro Tips & Best Practices

  • Use Semrush Copilot for personalized recommendations
  • Enable AI Visibility Toolkit for AI search tracking
  • Combine keyword data with ContentShake AI
  • Set up weekly position tracking alerts
  • Export data to Google Sheets for reporting

Integrations & Compatibility

Semrush works seamlessly with these tools and platforms:

Google AnalyticsGoogle Search ConsoleWordPressZapierTrello

Limitations & Considerations

  • Expensive for individuals
  • Learning curve
  • Some features require higher tiers
  • AI tools are addons

Ready to Get Started with Semrush?

Put this guide into action and start creating amazing content with Semrush.